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Archive for February, 2009

Offline Marketing Tips

Posted by Sandra Turner on February 26, 2009

Offline marketing is a simple yet critical part of Internet success. Offline marketing is simply putting your web address in all of your traditional advertising and print media. This is going to leverage your advertising by bringing qualified customers to your website. Your website should be the focal point of all of your advertising and marketing. Read the rest of this entry »

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Chiropractic Marketing Tip 02 – How to Attract New Patients

Posted by Sandra Turner on February 11, 2009

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Investing In A Chiropractic Website

Posted by Sandra Turner on February 10, 2009

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10 Reasons Why Your Website Failed

Posted by Sandra Turner on February 9, 2009

10. You Hired Your Nephew

So he is an electronic whiz. He plays video games, accumulates 2,000 texts on his phone a month, knows how to use the remote for your entertainment system plus took a website class in high school. You’ve heard that he has created a website or two and see an opportunity to save a few bucks. Sure, you can hire him for dirt cheap, but that’s about what you’ll end up with for your website. A few hundred dollars later, you find that the website he created has done more damage than good. You find yourself taking your URL off your business cards, stationary and email signatures. Worst of all you’re missing out on potential customers and profits. Read the rest of this entry »

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Why Chiropractors Need a Website

Posted by Sandra Turner on February 9, 2009

Today, having a website is as necessary as having a phone number. You don’t believe me? Let me prove it. Go to Google and do a search for the keyword phrase, “chiropractor in (your city and state)”. Now if you’re not showing up in the search results, but your competitors are, then I can guarantee you that you are missing out on potential new patients. Not having a web presence is like not getting that important call because you don’t have a number to be reached at. Read the rest of this entry »

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You Wouldn’t Get Legal Advice from a 12 year old – Don’t Skimp If You’re Serious

Posted by Sandra Turner on February 9, 2009

The ever-increasing accessibility and use of modern technology produces a burgeoning number of persons who qualify themselves as ‘web designers’. Modern internet technologies can be used by anyone, opening the web design market to anyone. Most of us know someone with an understanding of web site design. Oftentimes, they may be our 14 year old neighbor or “this guy my brother knows.” But, like other industries, there are varying levels of quality in the web design business. Some companies may offer to build you a site for $500 but, don’t skimp if you’re serious. Read the rest of this entry »

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Marketing For Chiropractors – What to Do During a Down Economy – By Todd Brown

Posted by Sandra Turner on February 9, 2009

“Freakin’ nuts”, is what average chiropractors think when they hear about what most of the REALLY successful chiropractors are doing and (advocating other docs do) during these wild economic times.

Let’s face it… Read the rest of this entry »

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Page Titles and Meta Description Tags

Posted by Sandra Turner on February 8, 2009

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Got SEO?

Posted by Sandra Turner on February 6, 2009

You’ve heard about it and maybe you know a little something, but I’m going to give you a SEO 101 course right here… a brief overview anyway. You’ll be able to find more content and videos about this topic, on my blog. SEO is an acronym which stands for Search Engine Optimization. What is Search Engine Optimization? According to webopedia.com, “it is the process of increasing the amount of visitors to a Website by ranking high in the search results of a search engine,” I couldn’t have said it better myself. Read the rest of this entry »

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Got A Website, Now What? – Tips on How To Market Your Chiropractic Website

Posted by Sandra Turner on February 5, 2009

1. Use an Easy to Remember Web Address
Make the name of your website address (or domain) easy to remember. Use a derivative of your name, or your clinic’s name to make it easy to recall; patients will be more likely to refer a friend or family member to your site if they can remember its name. Here’s an example: Parker Chiropractic could use http://www.parkerchiro.com, http://www.drdaveparker.com, or http://www.davidparkerdc.com. The sooner you establish your site, the more likely you’ll get the address you want.  Read the rest of this entry »

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